Political Communications & Digital Strategy

PaceSetter Marketing works with candidates of all levels - City, County, State and National to refine their candidate message and create a comprehensive  communications plan. Our team uses marketing technology, machine learning, and ACR to reach voters and elevate a political candidate's profile.  

Running for public office requires a complete communications plan that includes:

  • Digital outreach strategy that includes:

    • Website development

    • SEO and SEM

    • PPC 

    • Social Media  - ads and profile postings

  • Press and media relations

  • Email campaigns

  • Advertising - digital, TV, radio, billboards, and direct mail

  • Fundraising & events

  • Voter outreach and promotional items

Image by Jason Dent
Proud be part of an Award-Winning
Campaign Team!


The Lisa McClain for Congress team won 3 awards for our work in the 2020 Congressional Campaign. 

  • AAPC Pollie - Best Innovation for Voter Targeting in the Nation

  • Reed Award - Best Online Ad Creative (Republican) – for their COVID-Response Messaging and Acquisition

  • Reed Award - Best Use of Online Targeting for Primary - US House/Senate (Republican)



Social Media

Media Mentions

Email Campaigns